Making Victoria’s Secret Pay For Keeping Staff On Call | BuzzFeed | Front Page Award, 2015, Fashion category
The Dark, Scammy History of JustFab and Fabletics | BuzzFeed | SABEW Best in Business award, 2015, Digital Investigative category
Say No To The Dress | BuzzFeed
I worked with a colleague to show how sketchy retailers were using images stolen from across the web to sell ultra-discounted, shoddy clothes to women on Facebook. The items were typically sent from halfway around the world and rarely arrived as described, if at all. We found that many of the brands were connected and linked to one of China’s richest men.
A long-read on the business of blowouts, six years after Drybar opened its first salon.
The Rise of the Retailer-Restaurant | Bloomberg News, Businessweek print edition
Forget Training Bras. Girls Are Buying Lingerie | Bloomberg News, Businessweek print edition
At Abercrombie & Fitch, Sex No Longer Sells | Bloomberg News, Businessweek print edition
SCOOPS & MORE
Exclusive: Read Ousted American Apparel CEO Dov Charney’s Termination Letter | BuzzFeed, June 2014
Exclusive: Abercrombie Execs Troubled By Involvement Of CEO’s Partner | BuzzFeed, May 2013
Models on Abercrombie Jet Had Rules on Proper Underwear | Bloomberg News, October 2012
While reporting out a tip on the Abercrombie & Fitch CEO, I discovered a reverse-age discrimination lawsuit from a former pilot on his corporate jet. The depositions and 40-plus page airplane manual detailing the dog seating arrangements and music for takeoff provided a rare and deeply useful look into the inner workings of Abercrombie and the CEO's private, intense micromanaging style.
Exclusive: C. Wonder Is Completely Shutting Down | BuzzFeed, January 2015
The January 2015 closure followed my scoop from November, when I reported that the company was planning to shutter most of its stores and transition into a wholesale brand. At the time, the company called my report "off base." Less than two months later, management called employees into an impromptu town hall meeting and told them the brand was shutting down. Most employees left that day.
Staples Threatens To Fire Staff For Working More Than 25 Hours A Week | BuzzFeed, February 2015
President Obama criticized Staples' behavior after BuzzFeed's editor-in-chief asked him about this story in an interview. The scoop and the president's response were picked up by outlets including the BBC, Reuters, The Washington Post, CNBC and The Boston Globe.
J.C. Penney High-Flying Executives Seen Hampering Revamp | Bloomberg News
Gap's Athleta Looks a Lot Like Lululemon | Bloomberg News, Businessweek print edition