My name is Sapna Maheshwari. (Pronounced Sup-na.)

I’m a business reporter at The New York Times where I cover the world of advertising. 

Here are just a few of the stories I’ve written on this beat:

Previously, I was a senior business reporter at BuzzFeed News, and before that, I worked at Bloomberg News and contributed to Businessweek. I mainly covered major retailers and e-commerce between 2012 and mid-2016 after reporting on corporate credit, stocks and insurance companies.

I won a Front Page Award in 2015 from the Newswomen's Club of New York for a feature on the abusive practice of on-call scheduling at America's biggest retailers. The story focused on Victoria's Secret, which eliminated the policy a few weeks later. Subsequently, I won a Best in Business award from the Society of American Business Editors and Writers for a story I wrote about the dark past of Silicon Valley startup JustFab. That was in the digital investigations category.

Lesser known facts about me: My best friend and I once created a viral Tumblr called Onionlike, and I appeared on Time's 140 Best Twitter Feeds of 2014. I also once won the Punderdome 3000, New York's premier pun competition. 

Both of my parents are from India. I was born in Mystic, Conn. and raised a few towns over in East Lyme, Conn. I went to UNC dreaming of a career in journalism, and left with a deep love for business reporting, Chapel Hill and Tar Heel basketball. Send me a note at or find me on Twitter @sapna.